Access A New World Of Content With Metadata

jay is the first automated tech solution for metadata in film. Our technology provides new layers of content for audiences and creates novel business opportunities for broadcasters and VoD platforms. From infotainment to in-stream shopping.

Our Services

For the first time ever, jay makes production metadata available for distribution – in an automated and direct workflow.

Jay Data Manager

Collect And Connect Metadata

Our DataManager software tool enables you to capture and link metadata from the various stages of film production. This creates a detailed data set with information down to scene level: Who is the actress? What dress is she wearing? And where can you buy it?

Jay Data Quality

Analyze And Validate Metadata

With our DataQuality feature, you can verify the metadata quality for individual use cases. This analysis ensures that the collected data is correct and meets the respective standards – essential for offering services such as in-stream shopping.

Jay Data Screen

Present Metadata

With DataScreen, we provide you with a guide on how to present the metadata on the viewer’s display. The goal: creating a more profound and engaging content experience for the audience.

Our First Use Case

Our Team

We make metadata work. At jay, we build upon our long-standing experience in film production, years of academic research, a strong network in the media industry and the relevant tech know-how.

We want to revolutionize the way we experience content. Join our mission and get in touch with us!

Peter Effenberg, CEO

Peter Effenberg | CEO

Claudia Wolf, COO

Claudia Wolf | COO

Mark Gülbahar | CTO

Irmela Wrogemann, CMO

Irmela Wrogemann | CMO



Explorer Impuls with jay on September 26

Join us live for the Explorer Impuls with our COO Claudia Wolf and learn more about our first use case with rbb.

Business Insider Germany writes about jay

In an interview with Business Insider Germany, our CEO Peter Effenberg talks about current challenges for streaming providers - and how jay is opening up new revenue streams.
Pioneering technology for metadata in filmNews Posts

Pioneering technology for metadata in film

transfermedia introduces the first automated tech solution “jay” for metadata in film and receives support from a strong investment partner.